I’m an interior designer and renovation specialist with over 15 years of experience blending design and real estate strategy to create functional, beautiful spaces. After renovating and selling more than a dozen properties in Philadelphia, my family and I moved to Los Angeles in 2021. Since then, I’ve been working closely with clients and on personal projects to bring thoughtful, high-quality design to life in LA homes.
I just completed and sold my first full-scale remodel in Los Angeles in just 9 months—a project that reflects my passion for balancing style, livability, and resale value. I’m available for consulting, project management, design, and partnership opportunities.
Check out my first LA remodel—just completed and sold!
Follow along on Instagram @aligoldblumdesign⇩
Recent Work

a spec house, that’s just a little bit different
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a spec house, that’s just a little bit different *
31XX Granville Ave, Los Angeles, CA
A spacious family home with mid-century and Spanish characteristics. I transformed this choppy 6 bedroom into a spacious and functionally laid out 5 bedroom, 4 bathroom home remodeled to honor the character of it’s predecessor. Desirably located in the Mar Vista Elementary School District.
Whenever I approach a property to remodel, I look to honor the original structure and essence of the home. Granville Avenue is a small cul de sac in the fabulous Mar Vista neighborhood on Los Angeles’ west side that was built in 1969 and owned by one family until our purchase of the home in 2024. The minute I walked into this space, covered in chartreuse and shag carpets, I could see what this home wanted to transform into.
Client Spotlight: A Kitchen redesign in Santa Monica, CA
Ali Goldblum Design was hired to transform this dark, dated kitchen into a bright, airy, and vibrant space, perfectly reflecting this young family's Santa Monica lifestyle.
Construction by Pearl Remodeling
Year
2024
Current & Previous Clients
Dream it
Build it
Sell it
Grow it
“Recently, I had the pleasure to work with Ali for my house renovation. Ali is a designer with a distinct vision and a strong sense of style. Throughout the process, she brought a lot of her own ideas to the table, which added a unique touch to the final result.
Additionally, Ali was highly responsive to my needs and requests throughout the process.
I appreciated her dedication to her vision and her willingness to collaborate. It’s clear that she is passionate about her work and committed to achieving a great outcome. Ultimately, Ali made my dream home a reality and I’m forever grateful.”
-Johanna D., Philadelphia
For Johanna and her family of 4, Ali was fortunate enough to design and manage the construction and full-scale, down-to-the-studs renovation of their 5 bedroom house in Mt. Airy.
90% of the design and management of this project was through Virtual Consultation.
Current Location